Lorna Drew Everyday Superwoman campaign promotes the use of relatable role models for women going through breast cancer treatment. These women share inspirational stories of their strength and present a positivity about their body image, which is reflected in the way that they live their lives. There is no such thing as “perfection” and beauty comes in many variations so we intend to celebrate it!
The UK brand aim is to show how its mastectomy lingerie will not only fit and feel perfect on a variety of women of all shapes and sizes, prosthetics and reconstructions, but it will look beautiful too! All types of breast cancer, prosthesis, reconstructions, sizes, ages, and body shapes are all encouraged to enter!