Big Pharma big Push for Patients to take their Drugs

The pharma industry “loses” tens of billions in worldwide sales each year when patients don’t fill, or refill, their prescriptions

The drug industry loses tens of billions in global sales each year when patients don’t fill or refill  their DRUGS prescriptions. It’s out to change that.

Curing the Disobedient Patient: Medication Adherence Programs as Pharmaceutical Marketing Tools, University of Tulsa College of Law, 2014.

Drug makers from London to Tokyo to Cambridge, Mass., are pouring money into programs aimed at cajoling — or nagging — patients to take every last pill their doctors prescribe.

  • The companies are investing in smart pills that will send alerts when they haven’t been swallowed at the prescribed time.
  • They’re subsidizing gift cards to thank patients who remember to refill.
  • They’re paying patients to go on talk circuits to tout the virtues of taking medication properly.
  • They’re even lobbying the federal government for permission to pay third parties, such as pharmacists, to encourage patients to take their pills. “

Continue reading Big Pharma spending big to push patients to take their meds, on stat news, FEBRUARY 4, 2016.

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