Curing the Disobedient Patient: Medication Adherence Programs as Pharmaceutical Marketing Tools, University of Tulsa College of Law, 2014.
” Drug makers from London to Tokyo to Cambridge, Mass., are pouring money into programs aimed at cajoling — or nagging — patients to take every last pill their doctors prescribe.
- The companies are investing in smart pills that will send alerts when they haven’t been swallowed at the prescribed time.
- They’re subsidizing gift cards to thank patients who remember to refill.
- They’re paying patients to go on talk circuits to tout the virtues of taking medication properly.
- They’re even lobbying the federal government for permission to pay third parties, such as pharmacists, to encourage patients to take their pills. “
Continue reading Big Pharma spending big to push patients to take their meds, on stat news, FEBRUARY 4, 2016.