Big Pharma Image: how can the Pharmaceutical Industry improve its Perception?

10 ways pharma can improve its image
How can the industry improve its perception?

” … today consumers are angry at big business and demand more in terms of transparency and social responsibility …  we have an industry that is leaking badly in consumer trust and every time they plug one leak another one pops open… ”

Read 10 ways pharma can improve its image
by Richard Meyer, Aril 30, 2013, World of DTC Marketing

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