” … today consumers are angry at big business and demand more in terms of transparency and social responsibility … we have an industry that is leaking badly in consumer trust and every time they plug one leak another one pops open… ”
Read 10 ways pharma can improve its image
by Richard Meyer, Aril 30, 2013, World of DTC Marketing
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2 thoughts on “Big Pharma Image: how can the Pharmaceutical Industry improve its Perception?”
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