Most of us have our guard up when it comes to direct-to-consumer drug advertising. We know the butterflies, sunsets and puppies in the TV ads are designed to distract us from terms like “blood clot,” “heart attack,” “stroke,” “seizure,” “life-threatening allergic reaction” and “death.” We are aware that more than half the ads tell us why we don’t actually want to ask our doctor about the new wonder drug.
Unbranded advertising, however, is much more insidious. Instead of selling a drug, it sells the disease driving the drug sales and sometimes doesn’t mention the drug at all.
Continue reading How Big Pharma brainwashes Americans into believing they’re sick by Martha Rosenberg, January 29, 2014