Champions of Medicine’s next Revolution

Alan Cassels at TEDx Victoria 2013

A drug policy researcher for the University of Victoria, Alan Cassels is a known for having a knack for finding and describing the chasm between what the market says and what science does in modern healthcare. Over the past two decades Cassels has spent much of his research energy studying clinical research and the marketing tactics of the pharmaceutical industry, turning some of that research into journalism and books, including international best-sellers Selling Sickness: How the World’s Biggest Pharmaceutical Companies are Turning us All into Patients and The ABC’s of Disease Mongering: An Epidemic in 26 Letters.

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