Influence of Pharmaceutical Sales Reps in keeping patented Brands in Doctors’ Minds

Why do doctors prescribe the most costly drugs?

Why do doctors prescribe the most costly drugs?
Did our governments leave the education of our doctors to the pharmaceutical industry?

Selling pharmaceuticals is an extremely competitive business and companies know that they need to put their best face forward. That face is usually a smiling drug representative whose job it is to teach your physician about the newest medicines being produced today.
In Canada the drug industry spends roughly $3 billion per year marketing its products, two-thirds of which goes towards the salaries of the sales reps who visit our physicians regularly, and the drug samples they use to enhance their one-on-one learning sessions
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Read Why do doctors prescribe the most costly drugs?
by Alan Cassels, Feb 28, 2012.

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