Mastectomy felt like a natural next step in expansion for the Lorna Drew brand.
Due to customer demand, Lorna Drew launched their first mastectomy collection in early February 2015. That decision I am sure, will make lots of women – dealing with breast cancer – happy.
“We have seen another year of growth in sales for our maternity brand collection which got me to think about how best to move our company forward,” said the designer and brand’s namesake, Lorna Drew. “Mastectomy lingerie was something that we are continuously being asked for by our stockists. Some of them were already selling our Nursing bras to their Mastectomy customers, due to the fact that our nursing bras already had pockets in place for breast pads which were being used to fit their prosthetics instead.”
Sources and more information
- Mastectomy and Wire Free Lingerie, lornadrew, Mastectomy Grace with the cream dove and the black nude options.
- Lorna Drew New 2015 Styles, thelingeriejournal, January 29, 2015.
- Mastectomy Bra Options, thelingeriejournal, December 1, 2014.
Interesting!
it’s nice, isn’t it?