Pharma Firms shifting to Software-oriented E-Detailing for Doctors faster Reach, Sales Efficiancy

Big Pharma is moving away from the traditional reliance on sales reps (MRs) to sell their products to the medical fraternity

Med representative's job partly vanishing
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Pharmaceutical companies are moving away from the traditional reliance on medical representatives (MRs) to sell their products to the medical fraternity. Instead, they are gradually shifting to software-oriented e-detailing. The reach to doctors is supposed to be faster, helps reinforce recall and improve sales force efficiency…

Read Med representative’s job partly vanishing
Business Standard Ltd., 15 Oct 2013

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