What Healthcare Professionals Need to Know about Pharmaceutical Marketing in the European Union

Fact or Fiction ?

85.2% of medical students recently surveyed in France (n=2,101) reported feeling inadequately educated about conlicts of interest arising from interactions with the pharmaceutical industry

Healthcare professionals are highly exposed to pharmaceutical marketing activities. Evidence shows that exposure to information from pharmaceutical companies does not lead to net improvements in prescribing, but can negatively affect prescribing and professional behaviour.

This guide and its workshop series build on the publication, Understanding and Responding to Pharmaceutical Promotion: A Practical Guide, produced by Health Action International, in collaboration with the World Health Organization, in 2009, as a companion to the WHO’s Guide to Good Prescribing.

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