Pharmaceutical Sales Reps not informing Doctors about promoted Drug Side-Effects in 60% of Visits

Doctors not informed of harmful effects of medicines during sales visits

Doctors not informed of harmful effects of medicines during sales visits
In Vancouver and Montreal, two-thirds of the promotional visits involved absolutely no mention of a drug’s potential harmful effects

Last month a study concerning the world of prescription drug information identified a new and potentially deadly hazard: the pharmaceutical sales rep visit. The study asked the question: When a drug sales rep has a private one-to-one conversation with a doctor, what kind of drug information does the physician actually receive? … The study found that in nearly 60 per cent of promotional visits, sales representatives failed to provide any information about common or serious side-effects of the promoted drug, and also failed to inform doctors about the types of patients who should not use the medicine…

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by Alan Cassels, 22 Apr 2013

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