Pink Ribbon Culture Stereotyping and Breast Cancer Trivialization

Gayle Sulik “Pink Ribbon BLues”, Siena College, 2010

Dr. Gayle Sulik, author of Pink Ribbon Blues: How Breast Cancer Culture Undermines Women’s Health, spoke at Siena College on October 26, 2010.

More information
  • Medical sociologist Gayle A. Sulik’s book shows how advocacy, publicity, and mass marketing created a culture that transformed breast cancer from an important woman’s health problem in need of complicated social and medical solutions, to a popular item for public consumption.
  • Watch more pink washing videos on YouTube.

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