PinkWashing Infographic

Is breast cancer prettier in pink?

Pinkwashing-infographic
Based on the book Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy.

Infographic from the documentary “Pink Ribbons, Inc.” directed by Léa Pool that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny story of success. Based on the book Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy by Samantha King.

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