Fracking and Pink Washing…

Pink ribbon culture distracts from meaningful progress on breast cancer

Fracking and PinkWashing poster
Join the #ThinkBeforeYouPink campaign by @BCAction
Read #RethinkThePink: dealing with #PinkWashing during Breast Cancer awareness

What have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?

Sources:

BC Action, Think Before You Pink website and Facebook page. PDF.

On Flickr®

Screening and PinkWashing

Pink ribbon culture distracts from meaningful progress on breast cancer

Screening and PinkWashing poster
Join the #ThinkBeforeYouPink campaign by @BCAction.
Read #RethinkThePink: dealing with #PinkWashing during Breast Cancer awareness

What have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?

Sources:

BC Action, Think Before You Pink website and Facebook page. PDF.

On Flickr®

Plastic Water Bottles, BPA and PinkWashing

Pink ribbon culture distracts from meaningful progress on breast cancer

BPA and PinkWashing poster
Join the #ThinkBeforeYouPink campaign by @BCAction
Read #RethinkThePink: dealing with #PinkWashing during Breast Cancer awareness

What have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?

Sources:

BC Action, Think Before You Pink website and Facebook page. PDF.

On Flickr®

Breast Cancer Test via Molecule αvβ6 could avoid many unnecessary Mastectomies and Radiotherapy

Significant breakthrough could tackle over-diagnosis and over-treatment of breast cancer

A cross section of a milk duct conduct in the breast, with DCIS and invasive breast cancer cells. Researchers believe they have identified a molecule – called #αvβ6 – that could be key to preventing over-treatment of breast cancer and free thousands of women from undergoing needless surgery and gruelling sessions of radiotherapy.

When we talk about breast cancer this usually means tumours that grow into the surrounding breast tissue, called invasive breast cancer.

However, sometimes cancerous changes develop within the lobules or ducts of the breast and do not break out into the surrounding tissue.

Ductal Carcinoma In Situ (DCIS) refers to non-invasive cancerous changes that are contained within the ducts. Researchers believe they have identified a molecule – called αvβ6 (alpha v beta 6) – that could be key to preventing over-treatment of breast cancer by revealing which cases of DCIS are most likely to develop into early invasive breast cancer.

Around 4,800 cases of DCIS are diagnosed each year in the UK with early signs of breast cancer but until now doctors have been unable to distinguish between the cases which will become dangerous, and those which do not need treatment.

Scientists say they have made a huge step forward in developing a simple test, which could free half such women from undergoing needless surgery and gruelling sessions of radiotherapy and hormone therapy.

Sources

For DES Daughters, and in the UK

#BreastCancer: take the Breast Cancer Awareness Quiz by @BCCampaign UK, see it on Flickr

Take the Breast Cancer Awareness Quiz by @BCCampaign UK
Test your level of breast awareness with this Quiz

For DES Daughters, and in the UK

Breast Cancer: the Be Breast AWARE Poster

Everyone can be part of the cure

The Be Breast Aware Poster by @BCCampaign UK
Breast Cancer: be part of the cure, download @BCCampaign UK “Be Breast Aware” poster

For DES Daughters, and in the UK

Breast Cancer: Are You Breast AWARE?

Ten easy steps to become fully breast aware

Follow these ten easy steps, be Breast AWARE

Are you Breast Aware?
Ten easy steps to become fully Breast AWARE – @BCCampaign
  1. Know what is normal for you
  2. Look and feel your breasts (upper chest and armpits too) – see the Shower Self-Exam
  3. Know what changes to look for (signs and symptoms)
  4. Report any changes without delay to your GP
  5. Make sure you attend breast screening if you’re 50 or over and – since 40 for DES Daughters.
  6. Take the Breast Cancer Awareness Quiz.
  7. Download the Breast Cancer Awareness Poster.
  8. Download Your Man Reminder free app by Rethink Breast Cancer on iTunes today – watch the video
  9. Visit BreastCancerCampaign website, blogFacebookTwitter
  10. BreastCancerCampaign Glossary – all our Breast Cancer posts

For DES Daughters, and in the UK