Ce que les soignants doivent savoir du marketing pharmaceutique dans l’Union Européenne

Information ou influence ? Traduit en français par la Troupe du RIRE

Les professionnels de santé sont fortement exposés aux activités marketing de l’industrie pharmaceutique. Plusieurs études montrent que l’exposition à l’information provenant des laboratoires pharmaceutiques ne conduit pas à une amélioration de la prescription. Au contraire, cela peut nuire à l’objectivité de la prescription et au professionnalisme des prescripteurs.

Fait ou fiction? Ce que les professionnels de la santé doivent savoir sur le marketing pharmaceutique dans l’Union européenne

Avec un accent particulier sur la promotion pharmaceutique dans l’Union européenne, ce nouveau guide de Health Action International enseigne aux étudiants à identifier et évaluer les méthodes utilisées dans les activités de promotion pharmaceutique, ainsi que leur impact sur la pratique clinique et la santé publique. Ils développent également la capacité d’évaluer de manière critique les activités de promotion pharmaceutique d’une manière qui préserve l’accès aux médicaments.

Comprendre et répondre à la promotion pharmaceutique: un guide pratique

Publié en collaboration avec l’Organisation mondiale de la santé en 2010, ce livre enseigne aux étudiants les techniques de marketing utilisées par l’industrie pharmaceutique. Il leur donne également les compétences nécessaires pour analyser de manière critique le marketing pharmaceutique et accéder à une information de meilleure qualité, impartiale et indépendante sur les médicaments.

Le guide est largement utilisé dans le monde entier par les facultés de médecine, de dentisterie, de pharmacie, de sciences pharmaceutiques et de santé publique en tant que complément du Guide de l’OMS pour une bonne prescription.

Understanding and Responding to Pharmaceutical Promotion

A Practical Guide, 2010

Patients place great trust in doctors and pharmacists to properly prescribe and dispense medicines. But health professionals receive little to no instruction on how to critically assess pharmaceutical marketing. Many of them underestimate the influence that industry marketing has on their prescribing and dispensing practices.

Published in collaboration with the World Health Organization in 2010, this book teaches students about the marketing techniques used by the pharmaceutical industry. It also equips them with skills to critically analyse pharmaceutical marketing and access better-quality, unbiased and independent information on medicines.

Understanding and Responding to Pharmaceutical Promotion: A Practical Guide is used widely around the world by faculties of medicine, dentistry, pharmacy, pharmaceutical sciences and public health as a companion to the WHO’s Guide to Good Prescribing.

Guide to Good Prescribing – A Practical Manual

A World Health Organization resource, 1994


Pharmacology training for most medical students concentrates more on theory than on practice. The material is often drug centred and focuses on indications and side effects of different drugs. But in clinical practice the reverse approach has to be taken, from the diagnosis to the drug. Moreover patients vary in age, gender, size and sociocultural characteristics, all of which may affect treatment choices. Patients also have their own perception of appropriate treatment and should be fully informed partners in therapy. All this is not always taught in medical schools, where the number of hours spent on therapeutics may be low compared to traditional pharmacology teaching. As a result although pharmacological knowledge is acquired, practical skills remain weak.

This training manual meets that need. It provides step by step guidance to rational prescribing and teaches skills that are not time limited but which remain valid throughout a clinical career. It demonstrates that prescribing a drug is part of a process that includes many other components. The manual explains the principles of drug selection and how to develop and become familiar with a set of drugs for regular use in practice, called P(personal)-drugs. Practical examples illustrate how to select, prescribe and monitor treatment, and how to communicate effectively with patients. The advantages and disadvantages of different sources of drug information are also described. The manual can be used for self-study or as part of a formal training programme.

Although intended primarily for undergraduate medical students who are about to enter the clinical phase of their studies, postgraduate students and practising doctors may also find it a source of new ideas and perhaps an incentive for change.

DES DiEthylStilbestrol Resources (4)

Want to know more about the pregnancy drug DiEthylStilbestrol?

DES-molecule image
DES Cancer Link 40th Anniversary
Guest post from DES Daughter and WONDER DRUG screenwriter Caitlin McCarthy; DES cancer link 40th anniversary triggers a flurry of press coverage.

DES National Public Education Campaigns
Carol Devine radio interview on the silence around the DES issue and the difficulties to push for a DES National Education Campaign.

Can the Mediator scandal lead to justice for drug victims ?
Massive media coverage of Mediator drug scandal is parallel to the silence surrounding DES exposure but could lead to justice for drug victims.

Victory for a DES 3rd generation victim : the pharmaceutical company condemned
First 3rd generation DES Distilbène® court case. Justice is made for the victims Louis and his mother Helene. UCB Pharma is condemned.

Distilbène®: 20 Years of Legal Battle
First Distilbène® lawsuits, first victories for DES daughters, historical turning point and first victory for DES third generation against UCB Pharma.

More DES DiEthylStilbestrol Resources