Straight Facts about PinkWashing

Is breast cancer prettier in pink?

pinkwashing-facts
Watch @DES_Journal health infographics album on Flickr.

Pinkwashing is a term to describe when a company or organization claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease..

Pink Ribbon Envy

Awareness campaigns have turned diseases into consumer brands

Pink Ribbon logo
Awareness campaigns have turned diseases into consumer brands, but some illnesses remain invisible.

Panel from the graphic comic “Pink Ribbon Envy” by Adam Bessie and Dan Archer, thenib, Oct 1, 2014, on how awareness campaigns have turned some diseases into consumer brands, as other illnesses remain invisible…

Poison is not Pretty

Cosmetic industry must stop pinkwashing and start protecting our health

BreastCancerAction is telling the Personal Care Products Council and the American Cancer Society that “Poison Isn’t Pretty.” @BCAction demand these multi-million dollar industry giants stop pinkwashing and start protecting women’s health.

Look Good, Feel Better is a program run by the Personal Care Products Council and the American Cancer Society; they hold free workshops that give beauty tips and complimentary makeup kits to women in cancer treatment—support that some women understandably value while facing a cancer diagnosis.

The downside? Many of the products offered to women in Look Good, Feel Better make-up kits contain chemicals linked to increased cancer risk and some of the chemicals may actually interfere with breast cancer treatment.

Demand these multi-million dollar industry giants stop pinkwashing and start protecting women’s health.

Sources and more information

Questioning the Entire Breast Cancer Industry

Laurie Becklund: Treat me like a statistic and save my life

Laurie Becklund, Senior Fellow, USC Annenberg, presents at Stanford Medicine X at Stanford University on Sunday, September 7, 2014.

More info and videos
  • Video published on 25 Nov 2014 by Stanford Medicine X channel.
  • Read As I lay dying, latimes, Oct 18, 2015.
  • Read “As I Lay Dying..” LA Times Writer’s Last Words Will Make You Question Entire Breast Cancer Industry, eatlocalgrown, Oct 18, 2015.
  • More research videos on our YT channel.

Breast Cancer, Pink Ribbons and Safer Chemicals

Let’s stop breast cancer before it starts!

rethink-the-pink poster
Pink ribbons are everywhere, but when 1 in 8 women will be diagnosed with breast cancer, how much more awareness do we need?

It’s time to #RethinkThePink, and stop breast cancer before it starts!

Sources

More information

What happens when you purchase a pink ribbon product…

A CAS 137H informational TED talk regarding the effects of pinkwashing in our culture

A CAS 137H informational TED talk – published on 29 Apr 2015 –
regarding the effects of pinkwashing in our culture.

More info and videos

Octobre Rose, Mot à Maux

Pour une réelle liberté de choix

Octobre rose mot à maux, book cover image
Lisez ce livre, et “vous ne verrez plus jamais les slogans d’Octobre rose de la même façon”, nous dit Rachel Campergue.

Se faire dépister ou pas ? Comment prendre la bonne décision ? La décision qui vous convient le mieux ? Qui croire ? Qui écouter ? En premier lieu vous. Mais qui est ce “vous” qui décide ? Est-ce bien lui qui décide ? N’a-t-il pas été trompé en amont ? Trompé par des mots qu’il emploie quotidiennement pour échanger avec ses semblables, mais qui auront été utilisés par d’autres, non pour échanger, mais pour manipuler. Des mots employés à contresens pour leur charge positive, des mots que ce “vous” qui croit décider laisse passer sans méfiance et dès lors, ce n’est déjà plus lui qui décide : il y a eu manipulation. Á chaque fois qu’il y a rétention d’information ou emploi à contresens des mots, vous n’avez pas choisi : on a choisi pour vous, tout en vous laissant l’illusion du choix. Imparable car invisible. Comment résister ? Avec quels outils ?

Ce livre vous en procure quelques uns. Lisez-le, et vous ne verrez plus jamais les slogans d’Octobre rose de la même façon.

En savoir plus

Fracking Pinkwashing Remixed

Make Your Drilling Rig Less Carcinogenic, Paint it Pink!

You can see the original Baker Hughes promo video here.
Video published on 11 October 2014 by Dissent Is Beautiful.

More info and videos
  • Fossil fuel frackers Baker Hughes teamed up with charity Susan G. Komen to “end breast cancer forever“. How? By painting 1,000 of their drill heads pink and donating $100,000 to the charity. Strangely there is no mention in their press release of the high risk of cancer to oil and gas workers from the benzine that is part of their drilling operations and has been linked to leukaemia and, erm, breast cancer. Still, why let little things like that stand in the way of some good old fashioned PR.
  • Our posts tagged #PinkWashing and #ReThinkThePink.
  • Watch these pink washing videos on YouTube.

Why it is Time to ReThink the Pink

Let’s stop breast cancer before it starts!

time-to-rethink-the-pink poster
Pink ribbons are everywhere, but when 1 in 8 women will be diagnosed with breast cancer, how much more awareness do we need?

It’s time to #RethinkThePink, and stop breast cancer before it starts!

Sources

More information

Why pinkwashing became a household word

Think Before You Pink 2012 Retrospective.

It’s time to #ThinkBeforeYouPink, and stop breast cancer before it starts!

More info and videos
  • Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market.
    The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.
  • Video uploaded on 29 November 2013 by BCaction channel.
  • More BPA and EDCs chemicals videos on our YT channel.