Pink ribbon culture distracts from meaningful progress on breast cancer
This post content is published by FromPinktoPrevention, a new breast cancer campaign that exposes the barriers to achieving ‘primary prevention’ ie stopping the disease before it starts.
OCTOBER – BREAST CANCER PREVENTION/AWARENESS MONTH
In the forthcoming Breast Cancer Awareness Month we ask if you can remove the Pink Ribbon ‘Blindfold’ and ask the Breast Cancer Charities this BIG QUESTION:
WHY do they persist in refusing to acknowledge the role of environmental and occupational toxicants by ignoring decades of evidence up to the present day on the link between our lifelong (womb to grave) exposures to toxics and the escalating incidence of breast cancer?
Why do Breast Cancer Charities continue to focus solely on ‘lifestyle’ risk factors such as diet and exercise, while ignoring the potential 60% of breast cancer cases for which they have no explanation. What about the role of chemical, environmental and occupational exposures in this?
Better diagnostics and treatment is not mutually exclusive with looking at how our profoundly polluted environment, homes and workplaces impact on our bodies and health, while also taking into consideration the ‘precautionary principle’ – ie better safe than sorry.
The World Health Organisation states that prevention (which is not the same as early detection) offers the most cost-effective long-term strategy for the control of cancer. So why do we not see this reflected in our cancer plans and strategies? Why is primary prevention (stopping the disease before it starts) not equally addressed along with better treatment and care? Why are those with the power to influence decisions on breast cancer policy not acting on what we already know?
Write to your Breast Cancer Charity to ask them the big question. Please send us a copy of their response. See an example letter – this is suggested text only – please feel free to adapt and personalize.
Video uploaded on 28 September 2011 by Breast Cancer Action before “Promise Me” perfume was recalled.
More info and videos
As of May 2012, Komen has ended their partnership with TPR Holdings to produce “Promise Me” perfume. This is a huge victory for all of us working to make sure women’s health come before corporate profits. Thank you for raising your voice and demanding an end to pinkwashing.
#PinkWashing is the act of appearing to support the fight against breast cancer by slapping a pink label on a product that most likely contains ingredients or elements linked to causing cancer. Many companies even raise the price of products or create a limited edition product to boost their profits, while only donating a meager portion of that profit to research treatments.
#RethinkThePink: stop buying products from companies that engage in pinkwashing as they stock your stores full of toxins – and profit off this deadly disease.
#ThinkBeforeYouPink: a campaign as a direct call to STOP THE DISTRACTION of pink ribbon marketing and culture.
JoinMamavation and The Campaign for Safe Cosmetics and The Breast Cancer Fund on Wednesday, Oct. 15th 6pm PST/9pm EST to learn more about pinkwashing, breast cancer prevention and how you can #RethinkthePink.
Sources and more information:
#RethinkthePink: Stop Companies Profiting Off Your Charity While Breast Cancer Still Kills, Mamavation, September 30, 2014.
” I couldn’t let October’s Breast Cancer Awareness (but not prevention) Month come to a close without posting a satire cartoon exposing all the pinkwashing we’ve seen that month. You can buy everything in pink these days, from bottled water to fried chicken, alcohol and even handguns. So why not cigarettes? All these pink products claim to give some mystery percentage of “net profits” (which could be zero if the company isn’t profitable) to “find a cure for cancer” (a ridiculous proposition since we already have natural cures for cancer).
It’s all part of the cancer industry’s brainwashing propaganda that tries to convince people that we can cure cancer by going shopping! ”