The pitfalls of big data and the cost of missing something

The human insights missing from big data – TEDx Talks, Nov 2016

With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that we focus instead on “thick data” – precious, unquantifiable insights from actual people – to make the right business decisions and thrive in the unknown.

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