- ” A 53-year-old woman on Medicaid in Washington State who has never had a mammogram elects to get one in return for a $15 gift card.
- A 35-year-old woman in Florida chooses to get her first mammogram because her insurer, Aetna, offers a $50 payroll check.
- In Iowa, a 46-year-old woman who has been getting mammograms every other year opts to get them annually because Wellmark Blue Cross Blue Shield will pay her $50 to do so.
All three of these women have average risk profiles, and none have family members with breast cancer. Who made the right choice?
It’s a trick question. The real question is whether employers and health plans should really be offering incentives to women to get frequent mammograms. ”
… continue reading: Insurer Rewards Push Women Toward Mammograms, NY Times, JAN. 18, 2016.