Campaign uses naked breasts to ask UK women #whatnormalfeelslike for them

We’re very excited to launch our new advertising campaign today, featuring seven bare-chested ladies, taken by legendary photographer Rankin!
” Their boobs are painted with words that best describe #whatnormalfeelslike for them. We want you ladies to reclaim the vocabulary surrounding boobs and get to know what your boobs look and feel like normally.
Keep your eyes peeled because these ads will be coming to a magazine, billboard and shop changing room near you! ”
Sources and More Information:
- CoppaFeel: Our new ads by Rankin!,
Our Summer Campaign, press release. - Breast Cancer Awareness Month: Naked Breasts Appear In Shopping Centres For The First Time Thanks To CoppaFeel!, HuffPost, LifeStyle, 17/09/2014.