Why pinkwashing became a household word

Think Before You Pink 2012 Retrospective.

It’s time to #ThinkBeforeYouPink, and stop breast cancer before it starts!

More info and videos
  • Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market.
    The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.
  • Video uploaded on 29 November 2013 by BCaction channel.
  • More BPA and EDCs chemicals videos on our YT channel.

Have your say ! Share your views